How Much Apple Music Paid NFL For Rights To Super Bowl Halftime Show

Image credit - Getty images

On Thursday night, the NFL announced Apple Music as the new primary sponsor for the Super Bowl halftime show.

The two sides agreed on a five-year deal worth $50 million per year – a total of $250 million.

Ben Fischer of Sports Business Journal first reported these monetary details.

After Pepsi, Apple Music made this new partnership

And the NFL decided to part ways after a 10-year Super Bowl halftime show naming rights deal.

Pepsi acquired its naming rights as a large part of 10 years,

$2 billion deal in 2012. Pepsi is still a sponsor for the NFL, not the iconic halftime show.

The Super Bowl halftime show is one of the most-watched events of the year.

Dr. Dre, Snoop Dogg, Eminem, Mary J. This past season's show featuring Blige and Kendrick Lamar drew 120 million viewers.

Apple is reportedly in talks with the league to acquire the rights to carry the NFL Sunday Ticket,

Which has an upcoming expiration date with DirecTV.

The first Super Bowl halftime show sponsored by Apple Music will take place on February 12 at Super Bowl LVII.

2023 in Glendale, Arizona.